L'OREAL PARIS ELVIVE PROTECTIVE SHAMPOO ML.285

The science of colored hair

Repeated washing, exposure to the sun, pollution and external aggressions can make colored hair more sensitive.

Over time, the color fades, losing intensity and brilliance.

The secret to protect the color L'Oréal Laboratories have created a formula that acts on Intensity, Brightness and Reflection:

Maintains the intensity of the color: the new Elisir Proteggi Color has been developed to intensely nourish, help prolong the color and preserve its intensity.

Protects hair: the formula enriched with UV filter protects colored hair from external aggressions.

The hair appears full of vitality

. Prolongs brightness: the formula with Nourishing Concentrate intensely nourishes the hair and transforms the fiber into silky matter.

The brightness is enhanced and shines longer.